Shaver, Mary Alice <br/><br/>
Make the sale: how to sell media with marketing 

 - 1a ed 
 - Chicago:   The Copy Workshop,   2003 
 - 322 p.;   23 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>2003 
<br/><br/> Contents: Target audience, the role of the media rep,local media, the local media mix,local market research,terms you'll use every day, rates and contracts, staying organized,messages - getting started 
<br/><br/><label>ISBN: </label>978-1-887229-16-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Promoción de Ventas
<br/><br/><label>Dewey Class. No.: </label>658.82