TY  - BOOK
AU  - 
TI  - The fortune at the bottom of the pyramid
SN  - 978-0-13-187729-0
U1  - 338.91 Pra F 
PY  - 2006///
CY  - New Jersey: 
PB  - Pearson Education, Inc., 
KW  - Asistencia extranjera - Economía
N1  - Include appendix; 2006
N2  - Contents: The market at the bottom of the pyramid,the power of dominant logic,the nature of the BOP market,the market development imperative,benefits to the private sector,BOP: a global opportunity,the ecosystem for wealth creation,reducing corruption: transaction governance capacity,developmente as social transformation,bussiness success stories from the bottom of the pyramid
ER  -