Prahalad, C.K. <br/><br/>
The fortune at the bottom of the pyramid 

 - 1a ed 
 - New Jersey:   Pearson Education, Inc.,   2006 
 - 273 p.;   24 cm 
<br/><br/> Include appendix 
<br/><br/>2006 
<br/><br/> Contents: The market at the bottom of the pyramid,the power of dominant logic,the nature of the BOP market,the market development imperative,benefits to the private sector,BOP: a global opportunity,the ecosystem for wealth creation,reducing corruption: transaction governance capacity,developmente as social transformation,bussiness success stories from the bottom of the pyramid. 
<br/><br/><label>ISBN: </label>978-0-13-187729-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Asistencia extranjera - Economía
<br/><br/><label>Dewey Class. No.: </label>338.91 Pra F