TY  - BOOK
AU  - Toffer, Betsy Ann
AU  - Imber, Fane
TI  - Dictionary of marketing terms
SN  - 978-0-8120-1783-0
U1  - 030.6588 
CY  - New York: 
PB  - s/e
KW  - Mercadotecnia
N1  - Appendix: abreviations and acroyns p. 569-576; s.f
N2  - Contents 3.500 concise definitions of key marketing terms used in product management, television, radio, print advertising, direct marketing, and sales management are listed alphabetically. Hundreds of example help clarify terms. Indispensable for media analysis, sales marketing and production personnel, art directors. copywriters, direct mail professionals
ER  -