Toffer, Betsy Ann <br/><br/>
Dictionary of marketing terms 

 - 2a ed 
 - New York:   s/e 
 - 579 p.;   20 cm 
<br/><br/> Appendix: abreviations and acroyns p. 569-576 
<br/><br/>s.f 
<br/><br/> Contents 3.500 concise definitions of key marketing terms used in product management, television, radio, print advertising, direct marketing, and sales management are listed alphabetically. Hundreds of example help clarify terms. Indispensable for media analysis, sales marketing and production personnel, art directors. copywriters, direct mail professionals 
<br/><br/><label>ISBN: </label>978-0-8120-1783-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>Dewey Class. No.: </label>030.6588