TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - Electronic comerce a management perspective
SN  - 978-0-13-975285-8
U1  - 658.050688 
PY  - 1999///
CY  - New Jersey: 
PB  - Prentice-Hall,Inc., 
KW  - Electrónico Comercio
N1  - References p. 462 Glosary p. 505; 1999
N2  - Contents: 1. foundations of electronic commerce; 2. retaiding in electronic commerce; 3. internet consumer and market reseach; 4. advertisiment in electronic commerce; 5. electronic commerce for service industries; 6. bussiness-tobusiness electronic commerce; 7. intranet and extranet; 8. electronic payment systems; 9. strategy and implementation; 10. public policy from legal issues to privacy; 11. infrastructure for ec. economics global, and other issues in ec; 12. creating web pages; 13. web programming: adding desktop interactivity and dinamic data access
ER  -