TY  - BOOK
AU  - Menchur, Melvin
TI  - Basic media writing
SN  - 978-0-697-35368-9
U1  - 070.808066 
PY  - 1999///
CY  - Boston: 
PB  - McGraw-Hill Companies, 
KW  - Audiencias
KW  - Medios Masivos
N1  - Glossary p.490-496; 1999
N2  - Contens: 1. the media's wide compass, 2. the journalist: traits and characteristics, 3. the rudiments, 4. writing, 5. values and beginnins, 6. structuting the story, 7. finding information and gathering facts, 8. purposeful reporting, 9. capturing the spoken word, 10. story essential, 11. bodcast writing, 12. visual reporting, 13. advertising, 14. public relations, 1`5. libel privocy, ethics and taste
ER  -