Menchur, Melvin <br/><br/>
Basic media writing 

 - 6a ed 
 - Boston:   McGraw-Hill Companies,   1999 
 - 512 p.:   il.;   23 cm 
<br/><br/> Glossary p.490-496 
<br/><br/>1999 
<br/><br/> Contens: 1. the media's wide compass, 2. the journalist: traits and characteristics, 3. the rudiments, 4. writing, 5. values and beginnins, 6. structuting the story, 7. finding information and gathering facts, 8. purposeful reporting, 9. capturing the spoken word, 10. story essential, 11. bodcast writing, 12. visual reporting, 13. advertising, 14. public relations, 1`5. libel privocy, ethics and taste. 
<br/><br/><label>ISBN: </label>978-0-697-35368-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Audiencias<br/>Medios Masivos
<br/><br/><label>Dewey Class. No.: </label>070.808066