TY  - BOOK
AU  - McAdams, Katherine C.
TI  - Reaching audiences: a guide to media writing
SN  - 978-0-02-378351-7
U1  - 070.808066 
CY  - Boston: 
PB  - Allyn and bacon
KW  - Audiencias
KW  - Medios Masivos
N1  - Referencias bibliográficaas al final de cada capítulo Index p.375; s.f
N2  - Contents: 1. the writing process, 2. audience, audience, 3. getting to the point, 4. organization for print, 5. saying it straight, 6. editing and polishing writing, 7. recognizing bias and stereotypes, 8. tseting your grammar, 9. research and observation, 10. interviewing, quotations, and attibution, 11. electronic media, 12. public relations writing, 13. advertising
ER  -