TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - Advertising: principles and practice
SN  - 978-0-13-083571-0
U1  - 659.1 
PY  - 2000///
CY  - New Jersey: 
PB  - Prentice Hall, 
KW  - Publicidad - Promoción
N1  - Bibliographical references después de cada capítulo, glossary p. 535 - 562; 2000
N2  - Contents: part 1. advertising foundations and environment. part 2. advertising background, planning and strategy. part 3. advertising media. part 4. creating advertising. part 5. integrating marketing communication elements
ER  -