Wells, William <br/><br/>
Advertising: principles and practice 

 - 5a ed 
 - New Jersey:   Prentice Hall,   2000 
 - 562 p.:   il.;   28 cm 
<br/><br/> Bibliographical references después de cada capítulo, glossary p. 535 - 562. 
<br/><br/>2000 
<br/><br/> Contents: part 1. advertising foundations and environment. part 2. advertising background, planning and strategy. part 3. advertising media. part 4. creating advertising. part 5. integrating marketing communication elements. 
<br/><br/><label>ISBN: </label>978-0-13-083571-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad - Promoción
<br/><br/><label>Dewey Class. No.: </label>659.1