TY  - BOOK
AU  - Johnson, Sammye
AU  - Prijatel, Patricia
TI  - Magazine publishing
SN  - 978-0-8442-3356-7
U1  - 070.5720973 
PY  - 2000///
CY  - Illinois: 
PB  - NTC College Publishing, 
KW  - Publicidad - Estados Unidos
N1  - Es acompañado con un manual para el instructor, ver el inv. 2346; 2000
N2  - Contents: part one: the enduring medium. chapter 1. the magazine as a storehouse: the scape of a medium. chapter 2. the magazine as a marketplace: the role of advertising. 3. the magazine as a historical document. 4. the magazine as a social barometer. part two: the magazine's blueprint: 5. magazine concepts. 6. magazine business plans. 7. magazine structures. par three the magazine's content: 8. magazine editorial. 9. magazine designs. 10. magazine production. 11. magazine legalities. 12. magazines for the twenty - first century
ER  -