Johnson, Sammye <br/><br/>
Magazine publishing 

 - Illinois:   NTC College Publishing,   2000 
 - 360 p.:   il.;   25 cm 
<br/><br/> Es acompaņado con un manual para el instructor, ver el inv. 2346 
<br/><br/>2000 
<br/><br/> Contents: part one: the enduring medium. chapter 1. the magazine as a storehouse: the scape of a medium. chapter 2. the magazine as a marketplace: the role of advertising. 3. the magazine as a historical document. 4. the magazine as a social barometer. part two: the magazine's blueprint: 5. magazine concepts. 6. magazine business plans. 7. magazine structures. par three the magazine's content: 8. magazine editorial. 9. magazine designs. 10. magazine production. 11. magazine legalities. 12. magazines for the twenty - first century.. 
<br/><br/><label>ISBN: </label>978-0-8442-3356-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad - Estados Unidos
<br/><br/><label>Dewey Class. No.: </label>070.5720973