Tucker, Kerry Public relations writing: an issue - driven behavioral approach - 2a ed - New Jersey: Prentice Hall, 1994 - 382 p.; 23 cm Index. p. 377 - 382. 1994 ISBN: 978-0-13-226978-0 Subjects--Topical Terms: Publicidad - Relaciones Públicas Dewey Class. No.: 659.2