TY - BOOK AU - Block, Mervin TI - Writing broadcast news shorter, sharper and stronger: a professional had book SN - 978-0-933893-20-7 U1 - 070.808066 PY - 1987/// CY - Chicago: PB - Bonus Book, Inc., KW - Audiencias KW - Medios Masivos N1 - Reference p. 214 - 216 index p. 223 - 231; 1987 N2 - Contents: 1. dozen deadly sins. 2. venial sins. 3. top tips of the trade. 4. lead - ins, lead - outs, voice - overs. 5. style. 6. all else. 7. my least worst. 8. your turn. 9. 2002 tips. 10. who says so? 11. questions and answers. 12. bad news. 13. bloopers and blunders, bits, and bites. 14. writing that needs righting ER -