TY  - BOOK
AU  - 
TI  - The making of an advertising campaign
SN  - 978-0-13-546193-8
U1  - 659.1 
PY  - 1989///
CY  - New Jersey: 
PB  - Prentice Hall, 
KW  - Marketing - Planeación Estratégica
N1  - 1989
N2  - Contents: 1.- introduction. 2.- planning the campaign. 3.- the target groups. 4.- the media plan. 5.- merchandising. 8.- conclusion
ER  -