TY - BOOK AU - TI - Truth, lies and advertising: the art of account planning SN - 0-41-18962-6 U1 - 659.111 PY - 1998/// CY - New york: PB - John wiley, sons, inc., KW - Publicidad - Medios y Agencias N1 - 1998 N2 - No room for the mouse, silent portners, the blind leading the bland, peeling the onion, the ficherman`s guide, ten houservises in dos movies, serendepity ER -