Steel, Jon <br/><br/>
Truth, lies and advertising: the art of account planning 

 - New york:   John wiley, sons, inc.,   1998 
 - 298 p.;   24 cm 
<br/><br/>1998 
<br/><br/> No room for the mouse, silent portners, the blind leading the bland, peeling the onion, the ficherman`s guide, ten houservises in dos movies, serendepity. 
<br/><br/><label>ISBN: </label>0-41-18962-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad - Medios y Agencias
<br/><br/><label>Dewey Class. No.: </label>659.111