TY  - BOOK
AU  - 
TI  - Hitting the sweet spot: how consumer insights can inspire better marketing and advertising
SN  - 978-0-9621415-2-2
U1  - 658.834 
PY  - 1991///
CY  - Chicago: 
PB  - s/e, 
KW  - Marketing - Consumo
N1  - 1991
N2  - The need for for consumer insight, how this book can help you, ehy hitting the sweet spot works, you already know more than you think, breakthrough advertising, the art of persuasion-using what you already know
ER  -