Fortini - Campbell, Lisa <br/><br/>
Hitting the sweet spot: how consumer insights can inspire better marketing and advertising 

 - Chicago:   s/e,   1991 
 - 248 p.;   23 cm 
<br/><br/>1991 
<br/><br/> The need for for consumer insight, how this book can help you, ehy hitting the sweet spot works, you already know more than you think, breakthrough advertising, the art of persuasion-using what you already know 
<br/><br/><label>ISBN: </label>978-0-9621415-2-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Consumo
<br/><br/><label>Dewey Class. No.: </label>658.834