TY  - BOOK
AU  - 
TI  - Beyond disruption: changing the rules in the marketplace
SN  - 978-0-471-21899-9
U1  - 659.11 
PY  - 2002///
CY  - New York: 
PB  - John Willey, 
KW  - Publicidad - Disrupción
N1  - Incluye bibliografía; 2002
N2  - Sus temas principales son: Disruption context, 1.- Ámérica the disruptive Brand, 2.- Disruptive organizations, Discrupting marketing conventions, Disruption at work, 4.- frist impressions, 5.- State of the art, 6.- Workshops, 7.- Tools
ER  -