TY - BOOK AU - TI - Effective public relations SN - 978-0-13-245077-5 U1 - 659.2 Cul E PY - 1985/// CY - New Jersey: PB - Prentice-Hall, Inc., KW - elaciones Públicas N1 - 1985 N2 - The process: Defining publicrelations problems, Planning and programming ER -