TY  - BOOK
AU  - 
AU  - 
TI  - Consumers and services
SN  - 071-95797-6
U1  - 658.834 
PY  - 1998///
CY  - New York: 
PB  - John Wiley y Sons, 
KW  - Marketing
KW  - Mercado del Consumidor
N1  - 1998
N2  - Contents: 1. consumer an services. 2. pre-consumption of services. 3. consuming services, 4. evaluating services. 5. the tourism an travel consumer. 6. the professional services consumer. 7. the financial services consumer. 8. the healthcare consumer. 9. the chariry consumer, and conclusion
ER  -