Gabbott, Mark <br/><br/>
Consumers and services 

 - New York:   John Wiley y Sons,   1998 
 - 271 p.;   23 cm 
<br/><br/>1998 
<br/><br/> Contents: 1. consumer an services. 2. pre-consumption of services. 3. consuming services, 4. evaluating services. 5. the tourism an travel consumer. 6. the professional services consumer. 7. the financial services consumer. 8. the healthcare consumer. 9. the chariry consumer, and conclusion. 
<br/><br/><label>ISBN: </label>071-95797-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Mercado del Consumidor
<br/><br/><label>Dewey Class. No.: </label>658.834