TY  - BOOK
AU  - Underhill, Paco
TI  - Why we buy: the science of shopping
SN  - 978-0-684-84913-3
U1  - 658.834 
PY  - 1999///
CY  - New York: 
PB  - Simon y Schute, 
KW  - Marketing - Shopping
N1  - 1999
N2  - Contents: 1. Instead of samoa, stores: the science of shopping, 2. walk like an aguption: the mechanics of shopping, 3. men are from sears hardware, women are from bloomingdale's: the demographics of shopping, se me, feel me, touch me, by me: the dynamics of shopping
ER  -