TY  - BOOK
AU  - 
AU  - 
TI  - Public relations practices: managerial case studies and problems
SN  - 978-0-13-738477-8
U1  - 659.2 
PY  - 1990///
CY  - Englewood Cliffs, New Jersey: 
PB  - Prentice Hall, Inc, 
KW  - Estudios de Casos
KW  - Relaciones Públicas
N1  - Exercises p. 385; 1990
N2  - The purpose of public relations, how public relations deals with problems and apportunities, emplayer-emplayer relations, home community relations, investor relations, consumer relations, media relations, public issues and concerns, private interests and campaings, crisis management, standarda, ethics, and values, career preparation, selected antohology of additional case studies, written problem-solving exercises
ER  -