Center, Allen H. <br/><br/>
Public relations practices: managerial case studies and problems 

 - 4a ed 
 - Englewood Cliffs, New Jersey:   Prentice Hall, Inc,   1990 
 - 235 p.;   20 cm 
<br/><br/> Exercises p. 385 
<br/><br/>1990 
<br/><br/> The purpose of public relations, how public relations deals with problems and apportunities, emplayer-emplayer relations, home community relations, investor relations, consumer relations, media relations, public issues and concerns, private interests and campaings, crisis management, standarda, ethics, and values, career preparation, selected antohology of additional case studies, written problem-solving exercises. 
<br/><br/><label>ISBN: </label>978-0-13-738477-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Estudios de Casos<br/>Relaciones Públicas
<br/><br/><label>Dewey Class. No.: </label>659.2