TY  - BOOK
AU  - 
TI  - Networks in marketing
SN  - 978-0-7619-0140-2
U1  - 658.8 
PY  - 1996///
CY  - Housand Oaks, California: 
PB  - Sage Publications, 
KW  - Marketing
KW  - Relaciones Públicas
N1  - Referencias p. 410-436; 1996
N2  - Contents: Part 1. Marketing is realtional, Part 2. The network paradigm allows the study of relational phenomena, Part 3. Theorical concepts of networks for marketers, Part 4. Dynamics networks, Part 6. Final issues
ER  -