TY  - BOOK
AU  - 
TI  - Business to business communications handbook
SN  - 978-1-56318-001-9
U1  - 659.2 
PY  - 1992///
CY  - Illinois-USA: 
PB  - Association of National Advertinsers, Inc./NTC Business Books, 
KW  - Mercadeo - Relaciones Publicas
N1  - Index p. 295-299/About the author -A brief business biography; Mercadeo - Relaciones Publicas, Relaciones Públicas - Mercadeo; 1992
N2  - Contents: 1. Marketing communications department organization and relationships with outside services, 2. Communications vehicles, 3. Communicating with and involving the sales channels, 4. Lead management, 5. Accountabulity, Epilogue: the ten commandments of marketing communications
ER  -