Messner, Fred R. <br/><br/>
Business to business communications handbook 

 - Illinois-USA:   Association of National Advertinsers, Inc./NTC Business Books,   1992 
 - 302 p.;   26 cm 
<br/><br/> Index p. 295-299/About the author -A brief business biography 
<br/><br/>Mercadeo - Relaciones Publicas, Relaciones Públicas - Mercadeo 
<br/><br/>1992 
<br/><br/> Contents: 1. Marketing communications department organization and relationships with outside services, 2. Communications vehicles, 3. Communicating with and involving the sales channels, 4. Lead management, 5. Accountabulity, Epilogue: the ten commandments of marketing communications. 
<br/><br/><label>ISBN: </label>978-1-56318-001-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo - Relaciones Publicas
<br/><br/><label>Dewey Class. No.: </label>659.2