TY  - BOOK
AU  - 
AU  - 
TI  - Crating y delivering winning advertising y marketing presentations
SN  - 978-0-8442-3529-5
U1  - 658.8 
PY  - 1995///
CY  - Illinois-USA: 
PB  - NTC Business Books, 
KW  - Marketing - Manual
N1  - Appendix: Planning cards slide planner p. 143/Storyboard format p. 144/Slide stryboard format p. 145/Master prsentation checklist p. 146/Index p. 150; 1995
N2  - Contents: the what, how, and why of business prsentations; presentation strategy; planning the message; selecting and planning the audiovisuals; designing the visuals; orchestrating the presentation; making the presentation; delivering your message; presentation follow-up
ER  -