Crating y delivering winning advertising y marketing presentations
- 2a ed
- Illinois-USA: NTC Business Books, 1995
- 154 p.; 27 cm
Appendix: Planning cards slide planner p. 143/Storyboard format p. 144/Slide stryboard format p. 145/Master prsentation checklist p. 146/Index p. 150
1995
Contents: the what, how, and why of business prsentations; presentation strategy; planning the message; selecting and planning the audiovisuals; designing the visuals; orchestrating the presentation; making the presentation; delivering your message; presentation follow-up.