TY  - BOOK
AU  - Iacobucci, Dawn
AU  - Calder, Bobby
TI  - Kellogg on integrated marketing
U1  - 658.8 
CY  - s/c: 
PB  - s/e
KW  - Marketing
KW  - Mercadeo
N1  - Incluye bibliografía; s.f
N2  - Sus temas principales son: Overview of kellogg on integrated marketing,What is integrated marketing?, the tao of costumer loyalty: Getting to my Brand, my Way, Using interaction maps to create brand experiences and relationsships, strategies for viral marketing, acquiring the right customers , database sub-segmentation, customer profitability and diagnosing a customer portafolio
ER  -