Iacobucci, Dawn <br/><br/>
Kellogg on integrated marketing 

 - 1a. ed 
 - s/c:   s/e 
 - 314 p.;   22.5 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>s.f 
<br/><br/> Sus temas principales son: Overview of kellogg on integrated marketing,What is integrated marketing?, the tao of costumer loyalty: Getting to my Brand, my Way, Using interaction maps to create brand experiences and relationsships, strategies for viral marketing, acquiring the right customers , database sub-segmentation, customer profitability and diagnosing a customer portafolio 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8