TY  - BOOK
AU  - Pavlik, John V.
TI  - Public relations what research tell us
SN  - 978-0-8039-2950-0
U1  - 659.2 
PY  - 1987///
CY  - California: 
PB  - Sage, 
KW  - Comunicación Organizacional
KW  - Relaciones Públicas
N1  - Incluye bibliografía; 1987
N2  - Los temas principales son: The nature of the beast, major research methods, major research findings, beyond common sense, research undone what the failed to study, an emerging pradigm: general system theory
ER  -