TY  - BOOK
AU  - 
TI  - Consumer research: introspective essays on the study of consumption
SN  - 978-0-8039-7296-4
U1  - 658.834 
PY  - 1995///
CY  - California: 
PB  - Sage, 
KW  - Marketing
KW  - Mercado del Consumidor
N1  - 1995
N2  - Los temas principales son: A Brief history of morris the cat, theory development is a jazz solo, on hatching a program of consumer research, what is consumer researcch, o, consumer, how you?ve changed, whither consumer research, romanticism, subjective personal introspection, and morris the epicurean, the role of lyricism in consumer research
ER  -