TY  - BOOK
AU  - Yale, David R.
TI  - The publicity handbook
SN  - 978-0-8442-3285-0
U1  - 659.11 
PY  - 1991///
CY  - Chicago: 
PB  - NTC Business Books., 
KW  - Marketing
KW  - Publicidad
N1  - Incluye bibliografía; 1991
N2  - Los temas principales de este texto son: Approaching the media: observing format preferences: working withing deadlines: introducing yourself to the media: building your reputation with the media: checklist-basic of good media relations
ER  -