Yale, David R. <br/><br/>
The publicity handbook 

 - 1a ed 
 - Chicago:   NTC Business Books.,   1991 
 - 358 p.;   22.7 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>1991 
<br/><br/> Los temas principales de este texto son: Approaching the media: observing format preferences: working withing deadlines: introducing yourself to the media: building your reputation with the media: checklist-basic of good media relations. 
<br/><br/><label>ISBN: </label>978-0-8442-3285-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>659.11