TY  - BOOK
AU  - 
AU  - 
TI  - Advertising procedure
SN  - 0-13-516451-6 01
U1  - 659.11 
PY  - 1986///
CY  - 
PB  - Tenth Edition, 
KW  - Publicidad
KW  - Servicios
N1  - Incluye bibliografía; 1986
N2  - Los temas principales de este texto son: The fragmented television audience: television as an advertising medium: the rating-point system: share af audence: the many faces of television: the syndicated research services: summmary
ER  -