Verril, Glenn <br/><br/>
Advertising procedure 

 - 1a ed 
 -  Tenth Edition,   1986 
 - 670 p.;   26 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>1986 
<br/><br/> Los temas principales de este texto son: The fragmented television audience: television as an advertising medium: the rating-point system: share af audence: the many faces of television: the syndicated research services: summmary. 
<br/><br/><label>ISBN: </label>0-13-516451-6 01 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad<br/>Servicios
<br/><br/><label>Dewey Class. No.: </label>659.11