Ernest, Sandra <br/><br/>
The creative package: a working text for advertising copy and layout 

 - Columbus:   All Rights Reserved,   1979 
 - 255 p.:   il.;   28 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>1979 
<br/><br/> Los temas principales de este texto son: Research and analysis, creative Strategy, the creative idea, the right word, copy mechanics, graphic concept, layout and desing, lauout mechanics, multisensory impact, the complete package., entre otros 
<br/><br/><label>ISBN: </label>978-0-88244-185-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creatividad<br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>659.1