TY  - BOOK
AU  - St. John, Maggie Jo
TI  - Marketing: imagen
SN  - 0-133-720046-3
U1  - 651.32 
PY  - 1992///
CY  - 
PB  - Prentice hall, 
KW  - Marketing
KW  - Ventas
N1  - 1992
N2  - What is marketing give benefits not products matching products and markets the promotion mix is pric allthat matters the nature and characteristics of services
ER  -