St. John, Maggie Jo Marketing: imagen - Prentice hall, 1992 - 97 p.; 23.5 cm 1992 What is marketing give benefits not products matching products and markets the promotion mix is pric allthat matters the nature and characteristics of services ISBN: 0-133-720046-3 Subjects--Topical Terms: MarketingVentas Dewey Class. No.: 651.32