TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - This is PR: the realities of public relations
U1  - 659.2 
PY  - 1989///
CY  - California: 
PB  - Wadsworth Publishing Company, 
KW  - Mercadeo
KW  - Relaciones Públicas
N1  - Incluye glosario e índice; 1989
N2  - Los temas principales de este texto son: What and why, werw are I ts Roots and werw is it growing, publics and public opinion, research, persuasion and communication theories, communication chanels and laws affecting PR práctice
ER  -