Newsom, Doug <br/><br/>
This is PR: the realities of public relations 

 - 4a ed 
 - California:   Wadsworth Publishing Company,   1989 
 - 527 p.;   14 cm 
<br/><br/> Incluye glosario e índice 
<br/><br/>1989 
<br/><br/> Los temas principales de este texto son: What and why, werw are I ts Roots and werw is it growing, publics and public opinion, research, persuasion and communication theories, communication chanels and laws affecting PR práctice 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo<br/>Relaciones Públicas
<br/><br/><label>Dewey Class. No.: </label>659.2