TY  - BOOK
AU  - Bendinger, Bruce
TI  - The copy workshop workbook
U1  - 659.1 
PY  - 1993///
CY  - 
KW  - Marketing
KW  - Publicidad
N1  - Incl. Next Steps p. 379-381; Words p. 382-391; some number; 1993
N2  - Los temas principales de este texto son: The strategy, selling ideas, sales power, how to write with style, typing y typography, sound advice radio, a quick course in comedy, television, tvproducyion y terminology and supervision
ER  -