Forhini, Compbell <br/><br/>
Hihiing the sweet spot-workbook 

 - 1a ed 
 - Chicago:   Copy-Workshop,   1992 
 - 246 p.:   il.;   24 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>1992 
<br/><br/> Los temas principales de este texto son: Sec 1-The sweet sport, Why hitting the sweet spot works, you already know more than you think, Sec 2- How to find the sweet spot, learn to read yourself, laying the foundation, Sec 3- Form insight to inspiration, mapping out perceptions, segmenting people, Sec 4- Consumer insight at work, the account planning revolution, the role of the account planner 
<br/><br/><label>ISBN: </label>978-0-9621415-2-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercado al Consumidor<br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>658.834