TY  - BOOK
AU  - 
TI  - Targetet public relations: how to get thousands of dollars of free publicity for your product, service, organization, or idea
SN  - 978-0-8050-1975-9
U1  - 659.2 
PY  - 1993///
CY  - New York: 
PB  - Henry Holt and Company, 
KW  - Mercadeo
KW  - Relaciones Públicas
N1  - Incluye bibliografía; 1993
N2  - Contents: The keys to a successful targeted, Public relations campaign, Using press releanses to generate visibility and immediate response, Radio and TV publicity, Preparing your media kit and integhrating targeted public relations with other promotions
ER  -