Bly, Robert W <br/><br/>
Targetet public relations: how to get thousands of dollars of free publicity for your product, service, organization, or idea. 

 - 1a ed 
 - New York:   Henry Holt and Company,   1993 
 - 334 p.;   21 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>1993 
<br/><br/> Contents: The keys to a successful targeted, Public relations campaign, Using press releanses to generate visibility and immediate response, Radio and TV publicity, Preparing your media kit and integhrating targeted public relations with other promotions. 
<br/><br/><label>ISBN: </label>978-0-8050-1975-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo<br/>Relaciones Públicas
<br/><br/><label>Dewey Class. No.: </label>659.2