TY  - BOOK
AU  - 
TI  - Advertising that sells: a primer for product managers
U1  - 659.1 
PY  - 1989///
CY  - New York: 
PB  - Black Rose, 
KW  - Marketing
KW  - Publicidad
N1  - Incluye index; 1989
N2  - How and Why This Book Go Written - Executing the Strategy - The Brand Differentiating Message - The Storyboard - Scene Objectives - The Heavy Cost of Rush Production - The Preproduction Meeting - A Client Bill Of Rights
ER  -